Can a tongue-in-cheek ad for a popular pain reliever backfire and turn into a huge headache for one of the most respected health product marketers? Offend mommy bloggers at your own peril. They can chew you up and spit you out in a day. That's what happened to McNeil Consumer Healthcare's new ad campaign for Motrin. Saturday morning, all was fine. Oliver tried to take out his left eye today. Well…not really. He was up a lot last night and when he finally decided this morning to get up for good I decided to stay in bed and enjoy the almost forgotten feeling of NOT being used as a human pacifier. Tucker took the laughing child into the living room and let me sleep. Sometime around 7:30, I was snatched from my dreams by the sound of Oliver screaming in that "voice" that only comes when he's very, very hurt. I stumbled into the living roo
one of the most beneficial antidepressant with greater effectiveness in reducing depression. Antidepressants such as Sertraline, Escitalopram, Fluoxetine, Venlafaxine, Citalopram, Paroxetine, and Trazodone are commonly used in US. They modify moods and
I'm aware that my blog has taken a significantly dark turn. This may alienate some of my readers who seek happier, brighter topics. I don't think my posts have been negative; on the contrary, I think they've been positive. Positive and educational. I've been exploring the topic of suicide rece...
On 14 January, 2008, the US FDA approved milnacipran for use in treatment of fibromyalgia. It is ( or soon will be) available in tablets of 12.5, 25, 50, and 100mg. It has been marketed as an antidepressant in Europe for years, but has not been available in the USA until now. Milnacipran...