Can a tongue-in-cheek ad for a popular pain reliever backfire and turn into a huge headache for one of the most respected health product marketers? Offend mommy bloggers at your own peril. They can chew you up and spit you out in a day. That's what happened to McNeil Consumer Healthcare's new ad campaign for Motrin. Saturday morning, all was fine. Oliver tried to take out his left eye today. Well…not really. He was up a lot last night and when he finally decided this morning to get up for good I decided to stay in bed and enjoy the almost forgotten feeling of NOT being used as a human pacifier. Tucker took the laughing child into the living room and let me sleep. Sometime around 7:30, I was snatched from my dreams by the sound of Oliver screaming in that "voice" that only comes when he's very, very hurt. I stumbled into the living roo
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